Palawan Philippines Awarded as World Top Trending Destinations in 2024 by TripAdvisor’s Best of the Best

Philippines has been receiving numerous awards internationally in its great efforts to boost its tourism industry. Palawan Island was recently included in the Top 25 Trending Destinations in the World for 2024 on TripAdvisor securing the #4 spot. Tokyo Japan grab the Top 1 placement followed by Seoul Korea, Halong Bay Vietnam, Palawan Island, Philippines and Sapa Vietnam. Tripadvisor is the world’s largest travel site for travel deals and reviews trusted by tourist for credible guides in exploring the world.


This latest award is added to Palawan’s back-to-back global recognition in 2023 as one of the World’s Most Desirable Countries for Adventure, to Travel + Leisure’s top Islands, to Condé Nast Traveler’s Most Beautiful Places in the World and Top Readers’ Choice, cementing the continued winning streak of the island’s enduring appeal as a sought-after travel destination.


“𝘈𝘴 𝘗𝘢𝘭𝘢𝘸𝘢𝘯 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦𝘴 𝘵𝘰 𝘵𝘶𝘳𝘯 𝘩𝘦𝘢𝘥𝘴 𝘢𝘯𝘥 𝘸𝘢𝘳𝘮 𝘩𝘦𝘢𝘳𝘵𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦 𝘨𝘭𝘰𝘣𝘦, 𝘵𝘩𝘪𝘴 𝘭𝘢𝘵𝘦𝘴𝘵 𝘢𝘤𝘤𝘰𝘭𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝘛𝘳𝘪𝘱𝘢𝘥𝘷𝘪𝘴𝘰𝘳 𝘪𝘴 𝘣𝘶𝘵 𝘢 𝘵𝘦𝘴𝘵𝘢𝘮𝘦𝘯𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘪𝘴𝘭𝘢𝘯𝘥’𝘴 𝘵𝘪𝘮𝘦𝘭𝘦𝘴𝘴 𝘢𝘭𝘭𝘶𝘳𝘦. 𝘌𝘯𝘴𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘰𝘧 𝘗𝘢𝘭𝘢𝘸𝘢𝘯’𝘴 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘯𝘨 𝘢𝘯 𝘦𝘯𝘩𝘢𝘯𝘤𝘦𝘥 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘧𝘰𝘳 𝘵𝘳𝘢𝘷𝘦𝘭𝘦𝘳𝘴 𝘪𝘴 𝘰𝘧 𝘶𝘵𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘸𝘩𝘪𝘤𝘩 𝘪𝘴 𝘸𝘩𝘺 𝘵𝘩𝘦 𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘨𝘰𝘷𝘦𝘳𝘯𝘮𝘦𝘯𝘵 𝘪𝘴 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘪𝘯 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘭𝘰𝘤𝘢𝘭 𝘨𝘰𝘷𝘦𝘳𝘯𝘮𝘦𝘯𝘵 𝘶𝘯𝘪𝘵𝘴 𝘰𝘧 𝘗𝘢𝘭𝘢𝘸𝘢𝘯,” Tourism Secretary Christina Garcia Frasco said of the global citation, citing sustainable practices, conservation efforts and community engagement initiatives as integral components of ensuring that Palawan’s natural heritage is preserved for generations to come.


“𝘞𝘦 𝘤𝘰𝘶𝘭𝘥 𝘯𝘰𝘵 𝘣𝘦 𝘮𝘰𝘳𝘦 𝘨𝘳𝘢𝘵𝘦𝘧𝘶𝘭 𝘵𝘰 𝘵𝘩𝘦 𝘵𝘳𝘢𝘷𝘦𝘭 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘧𝘰𝘳 𝘱𝘭𝘢𝘤𝘪𝘯𝘨 𝘗𝘢𝘭𝘢𝘸𝘢𝘯 𝘢𝘵 𝘵𝘩𝘦 𝘧𝘰𝘳𝘦𝘧𝘳𝘰𝘯𝘵 𝘰𝘧 𝘨𝘭𝘰𝘣𝘢𝘭 𝘵𝘳𝘢𝘷𝘦𝘭 𝘵𝘳𝘦𝘯𝘥𝘴. 𝘛𝘩𝘪𝘴 𝘴𝘪𝘯𝘨𝘶𝘭𝘢𝘳 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘮𝘦𝘯𝘵 𝘮𝘰𝘵𝘪𝘷𝘢𝘵𝘦𝘴 𝘶𝘴 𝘵𝘰 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯 𝘰𝘶𝘳 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵 𝘵𝘰 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘢𝘯𝘥 𝘴𝘩𝘰𝘸𝘤𝘢𝘴𝘦 𝘵𝘩𝘦 𝘣𝘦𝘢𝘶𝘵𝘺 𝘰𝘧 𝘗𝘢𝘭𝘢𝘸𝘢𝘯 𝘵𝘰 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥. 𝘍𝘶𝘳𝘵𝘩𝘦𝘳 𝘵𝘰 𝘵𝘩𝘪𝘴, 𝘗𝘢𝘭𝘢𝘸𝘢𝘯’𝘴 𝘸𝘪𝘯𝘯𝘪𝘯𝘨 𝘴𝘵𝘳𝘦𝘢𝘬 𝘰𝘯 𝘛𝘳𝘪𝘱𝘢𝘥𝘷𝘪𝘴𝘰𝘳 𝘸𝘪𝘭𝘭 𝘤𝘦𝘳𝘵𝘢𝘪𝘯𝘭𝘺 𝘩𝘢𝘷𝘦 𝘢 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘯 𝘪𝘵𝘴 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺. 𝘞𝘪𝘵𝘩 𝘵𝘩𝘦 𝘨𝘭𝘰𝘣𝘢𝘭 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯, 𝘵𝘩𝘦 𝘪𝘴𝘭𝘢𝘯𝘥 𝘪𝘴 𝘱𝘰𝘪𝘴𝘦𝘥 𝘵𝘰 𝘢𝘵𝘵𝘳𝘢𝘤𝘵 𝘢 𝘴𝘶𝘳𝘨𝘦 𝘪𝘯 𝘷𝘪𝘴𝘪𝘵𝘰𝘳𝘴, 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘢 𝘣𝘰𝘰𝘴𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘭𝘰𝘤𝘢𝘭 𝘦𝘤𝘰𝘯𝘰𝘮𝘺 𝘢𝘯𝘥 𝘳𝘦𝘪𝘯𝘧𝘰𝘳𝘤𝘪𝘯𝘨 𝘗𝘢𝘭𝘢𝘸𝘢𝘯’𝘴 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 𝘢𝘴 𝘢 𝘵𝘰𝘱-𝘵𝘪𝘦𝘳 𝘵𝘳𝘢𝘷𝘦𝘭 𝘥𝘦𝘴𝘵𝘪𝘯𝘢𝘵𝘪𝘰𝘯,” the Tourism Chief added.

Known for its natural beauty and undeniable charm, Palawan Island offers the country’s pristine and crystal-clear turquoise waters, lush tropical landscapes, and idyllic white-sand beaches. The island destination has long been celebrated for its responsible and sustainable tourism practices while preserving its natural heritage and biodiversity.


The island’s recognition by Tripadvisor solidifies its status as a must-visit destination for global explorers seeking an immersive and unforgettable experience. Tripadvisor’s recognition reflects the island’s ability to captivate the imagination of travelers seeking unique and awe-inspiring experiences.
Tripadvisor’s Trending Destinations list is highly anticipated each year, influencing travel decisions for millions of users. Travelers praise Palawan as “a slice of heaven, a sliver of an island that teems with exotic wildlife, quaint fishing villages, and UNESCO World Heritage Sites.” Among the destinations that resonated with Tripadvisor users include the endangered animals at the Calauit Preserve and Wildlife Sanctuary, the Japanese shipwrecks of Coron Island, regarded as one of the best dive sites in the world, and the Puerto Princesa Underground River.


Travelers’ Choice Awards Best of the Best winners are destinations whose hotels, restaurants, and things to do received a high volume of above-and-beyond reviews and opinions from its users over a 12-month period. Fewer than one percent of Tripadvisor’s eight million listings are awarded Best of the Best, signifying the highest level of excellence in travel.

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